I am a creative strategist with 7+ years of experience in digital marketing and content production for DTC and CPG brands. Currently leading the e-commerce marketing team at a $20M+ pet supplies company, consistently achieving over 400% ROAS through data-driven creative strategies across paid and owned channels. I combine agency and in-house expertise to drive growth through performance marketing and creative storytelling, optimize customer acquisition and retention, and successfully launch products across multiple sales channels.