Client: Jose Cuervo Puerto Rico
Agency: Lopito, Ileana & Howie
Role: Video Producer & Editor

Social Media Campaign | Mexican Independence Day
To celebrate Mexico’s Independence Day, Jose Cuervo Puerto Rico promoted traditional cocktails from top trending restaurants. As part of the creative team, I produced the videos and photographs for Jose Cuervo’s Facebook and Instagram pages. In the main video, each restaurant presents its take on three traditional Mexican cocktails, “Los Tres Independientes” (The Three Independent Candidates).

To take advantage of all the ad placements Facebook offers, I edited shorter and mobile-first versions of the main video. These adaptations fueled the retargeting campaign that called users to explore an Instant Experience with more details about the celebration, cocktails, and restaurants.