Client: Ponte Vecckio
Agency: MINDS Grupo Publicitario
Role: Digital Creative Director

360° Campaign | Advertising Pitch 
To win Ponte Vecckio’s advertising pitch, together with the creative team we developed a 360° marketing campaign to promote Ponte Vecckio’s wine varietals with updated bottle labels. To achieve this, we shaped the new brand identity and defined the brand personality. As part of the media mix, we launched Ponte Vecckio’s social media presence and advertised on radio and DOOH.

The campaign’s main message paired Ponte Vecckio wine varietals with everyday moments. The slogan “Provoca tu momento” (Create Your Moment) encouraged consumers to make time to be happy, authentic, special, or just relax with Ponte Vecckio. More than wine, Ponte Vecckio is a state of mind.