Client: Nutella Puerto Rico
Agency: MINDS Grupo Publicitario
Role: Creative Strategist

Experiential Marketing Campaign
To celebrate Mother’s Day, Nutella Puerto Rico invited influencers and fans to an exclusive brunch with Chef Stephanie Haddock at Atelier Cocina Abierta. As part of the experience, participants were able to test their cooking skills while the chef and her team shared tips and tricks you can try at home with Nutella.

To join the celebration, fans participated in a social media contest where they shared a special memory with their mother and Nutella. At the brand activation, participants had many photo opportunities to incentivize user-generated content. We also used Instagram and Facebook Stories to give fans a behind-the-scenes look at the experience. To wrap the celebration, the brand shared a recap video on social media.

As part of the creative team, I conceptualized the experience and social media strategy.