Client: Mon Chéri Puerto Rico
Agency: MINDS Grupo Publicitario
Role: Creative Strategist

Influencer Marketing Campaign | Valentine’s Day
Right on time for Valentine’s Day, Mon Chéri wanted to share their campaign message, “Díselo con Mon Chéri” (Tell them with Mon Chéri), with a younger audience. To reach them, the brand partnered with two lifestyle influencers on Instagram, @decorhunter_ and @misslluviaconsol. With their unique personality and style, each influencer invited their followers to celebrate relationships, friendships, and family during this special occasion.

The campaign started with an unboxing showcasing the new packaging and brand message. Leading up to the big celebration, each influencer shared posts, stories, and live videos that captured how a simple gesture, like sharing Mon Chéri chocolates with your loved ones, means more than a thousand words. As part of the campaign, I developed the creative concept and social media strategy.