Client: WATRIC Energy Resources
Role: Content Strategy and Production

Kickstarter Campaign | WALTY Smart Planter
Plant parenting can be tricky. That’s why a group of young entrepreneurs created WALTY, a smart planter that keeps your plants alive by producing water from the air. The team launched a successful Kickstarter campaign to bring this product to market, raising 54% more than the original pledge. As the content strategist and producer, I created their video campaign and content for their Kickstarter page. The video campaign told the story of Emma, a plant parent who has a hard time keeping her plants alive. About to give up, she calls the Plant Parenting Helpline, where she learns about WALTY and gets her green thumb back.