Client: Old Spice Puerto Rico
Agency: Badillo Saatchi & Saatchi
Role: Art Director – Photography & VFX

Social Media Campaign | Summer 2018
To promote Old Spice’s Swagger line of male grooming products to a younger audience, we developed the social media presence of Swagger Panda, the new brand mascot inspired by local urban artists and lifestyle influencers. The all-wise macho man took over Old Spice Puerto Rico’s Facebook Page and shared his secrets to smelling fresh while conquering the world’s noses and cameras along the way.

As part of the creative team, I produced Swagger Panda’s lifestyle photoshoot and added visual effects to the final images in post-production.