I am creative strategist with 7+ years of experience in digital marketing and content production for DTC and CPG brands. Currently leading the e-commerce marketing team at a $20M+ pet supplies company, consistently achieving over 400% ROAS through data-driven creative strategies across paid and owned channels.

I combine creative agency experience with in-house expertise to:

• Drive growth through performance marketing and creative storytelling
• Launch successful products and campaigns across multiple sales channels
• Leverage data to optimize customer acquisition and retention
• Build and mentor high-performing digital marketing teams

What Drives Me:
Born and raised in Puerto Rico and now based in Los Angeles, my passion for marketing began at an early age when I witnessed how the iconic Harris Paint 90s commercial (known as the “Unofficial Puerto Rican National Anthem”) transformed from an advertisement into a cultural touchstone. Seeing an audience spontaneously sing along at the theater or at home to the commercial showed me the profound impact marketing can have when it authentically connects with cultural identity and shared experiences.

This formative experience is what drives me to pursue this career—creating campaigns that don’t just sell products but become meaningful parts of consumers’ lives while delivering measurable business results.

Let’s connect if you would like to chat more about blending cultural relevancy and creative vision with data-driven strategy.