Client: K9 Ballistics
Role: Brand Strategist and Video Producer

Brand Awareness Campaign | Dog Beds & Gear Built for Professionals

K9 Ballistics customers know every dog is a working dog. Some are trained to find missing people, while others stay home, keeping their families safe. To improve their dog’s quality of life, on and off duty, they trust K9 Ballistics to design the highest quality dog beds and gear.

For this brand awareness campaign, we wanted to share a day in the life of a working dog, presenting them as the high-performing athletes of the canine world. We wanted to share what it takes to be a working dog, from the rigorous training to the professional dog gear they use.

Luckily, it’s not all about work; these dogs also get to be dogs and have fun. With the slogan “Work hard. Play hard. Sleep hard.”, we positioned K9 Ballistics as an ecosystem of dog essentials that goes beyond their popular chew-proof dog beds. This campaign introduced their new dog gear and dog toy collection while reinforcing the unique value proposition their dog beds offer.